Q
& A: |
WHAT
IS A CLIENT
FOLLOW-UP?
|
| A client follow-up
is a system for
maintaining communications
with past customers
through a series
of mailings and/or
emails. In a year's
time a sales
professional talks
to hundreds of
past and future
clients. Doing
some contact follow-up
to cultivate new
or repeat business
with these potential
clients can
be difficult, and
time consuming.
If you are not
doing any contact
follow-up,
you are missing
out on potential
repeat
business. This
is where ORA comes
in… |
HOW
DOES IT WORK?
|
| All you have
to do is provide
the contact information
for the client
you would like
to enroll in the
follow-up. ORA
has an innovative
6 year marketing
approach incorporating
personalized direct
mail and direct
mail response.
ORA will direct
mail your past
(soon to be future)
clients in your
company
and/or personal
name 3 times a
year for 6 years.
Unlike most email
client follow-up
companies today,
we mail them tangible
attractive items
that are useful
to the homeowner. |
HOW
DOES IT BENEFIT
ME?
|
1. |
Time
spent can
be money
lost if not
spent wisely
and selling
is what your
good at,
leave the
follow-up
to ORA. |
| 2. |
Generating
repeat business
is the ultimate
benefit. |
| 3. |
You’ll
be the talk
of the town
because your
past clients
are impressed
with the
follow-up
work they
think you
are doing…REFERRALS! |
| 4. |
Promoting
your company
and image
with a six
year
follow-up. |
| 5. |
ORA's follow-up
is always
targeting
more leads
for you. |
| 6. |
You may
even pick
up a new
agent recruit. |
|
| WHAT
IS THE COST? |
| There is a small
one time fee of
$35.00 for 3 contacts
a year for 6 years,
that is 18 contacts
in total! That’s
just pennies a
day to add what
could be a lot
more $$$ to your
business. |
| ARE
THERE ANY ADDITIONAL
COSTS? |
| No, all materials
are provided at
no additional cost
to you. We also
pay the postage
with a guarantee
of no additional
billings for postage
increases during
the 6 year program. |
| HOW
DO I RECEIVE
LEADS & REFERRALS? |
| ORA’s client
follow-up is a
2-way communications
system. A referral
postcard is included
in every piece
of personalized
direct mail. These
referral cards
tell you if the
homeowner may be
thinking of selling
and buying a new
home or if they
know of anyone
who may be in the
near future. These
referral cards
are mailed directly
to you…potential
extra $$$ for you. |
| HOW
DOES A FOLLOW-UP
HELP ME RECRUIT? |
| All referral
postcards and questionnaires
are designed to
tell you if the
client is considering
a career in your
profession. |
| HOW
DOES A FOLLOW-UP
PROGRAM PROMOTE
MY COMPANY? |
| The ORA client
follow-up offers
you high visibility
with over 18 contact
mailings over a
6 year period.
All of the mailings
or contacts will
bear your company
name, broker or
agents name, however
you prefer it.
Also included in
these mailings
are attractive
wall calendars
bearing your company,
broker or agents
name as you prefer
it. That calendar
could give you
365 days per year
of exposure! Homeowners
on an average will
sell, buy, or re-finance
their existing
home within a 5-6
year time frame
hence a great reason
to have a 6 year
follow-up. |
| Click to view
a sample of follow-up
materials. |
